Case study

GlassFlow Identity

Brand identity for auto glass software that runs an independent shop end to end.

The name is abstract. The mark reads as motion first. Keep looking and a G and an F show up.

Role
Brand identity design
Year
2026
Status
Identity complete · Rollout in progress

Project snapshot

The software had a name. It still needed a mark.

GlassFlow runs an auto glass shop from intake through payroll. The name is glass plus flow. Naming it was the easy part.

The old logo was usable. It just never held together as a brand. I needed a symbol that belonged to GlassFlow, and I did not want a windshield, a pane of glass, or a generic monogram.

It also had to work as an app icon, a favicon, a social avatar, a header, and in one-color print.

Legacy identity

Usable, but not a system.

The old GlassFlow mark was a stacked GLASS / FLOW wordmark and a droplet with a G in it. Both pieces worked on their own. They did not come from one system.

Why restart?

"It felt slapped together, uninspired, unintentional."

Legacy GlassFlow wordmark: GLASS stacked over FLOW in white and blue
Legacy wordmark
Legacy GlassFlow icon: a white G inside a blue droplet
Legacy icon

I did not want a polish pass. I wanted a symbol I could build the rest of the system on.

Process

Concept breadth first. Geometry second.

I used AI for rough concepts. It was fast at generating directions. I did not use it for the final artwork.

When the idea showed up (flow, abstraction, and a G and F that were not obvious), I redrew the mark as an SVG in Canva and set the geometry myself.

  1. 01
    AI-assisted concept exploration

    Rough directions

  2. 02
    Flow first; G / F second

    Select the idea

  3. 03
    Manual SVG construction in Canva

    Draw the mark

Legacy droplet G icon
Current GlassFlow symbol

The mark

A G.
An F.
Neither.

I stopped trying to make the initials obvious.

You read it as motion first. The outer stroke can be a G. The inside can be an F. You do not need either letter for the mark to hold.

GlassFlow symbol with the outer G gesture and inner F structure G F

Production

The final artwork is a vector master.

I constructed the SVG myself. The same geometry feeds the lockups, the app icon, and the 16-pixel favicon.

GlassFlow symbol on a construction grid
Construction. The mark sits on a grid so the outer stroke and inner cut stay aligned.

Alignment

The outer stroke and inner cut stay aligned in the master. Dedicated exports preserve that relationship across applications.

Vector master

The production master is an SVG family: symbol, wordmark, horizontal lockup, and stacked lockup, each in full color, white, and black.

Export system

Dedicated files for app icon (1024), Apple touch (180), favicon (32 and 16), and social avatars. Same geometry and colors, different crop and job.

Primary GlassFlow lockup: symbol beside GLASS in white and FLOW in Flow Blue

Hierarchy

The symbol is what you recognize. Glass stays white. Flow carries Flow Blue. Raleway keeps the name plain so it does not fight the mark.

Rule

Leave at least one symbol-height of clear space. No gradients, shadows, distortion, or effects.

Color + typography

Four colors. No supporting shades.

The palette is four colors: Flow Blue, Tempered Blue, White, and Black. Full-color work uses those and nothing else.

Flow Blue#37B7FFSymbol + Flow
Tempered Blue#4476A5Approved background
White#FFFFFFGlass + reverse mark
Black#000000Single-color mark

Wordmark typeface

Raleway

The wordmark is Raleway. The type stays plain so the symbol can do the talking.

GlassFlow wordmark in Raleway

Logo system

One identity, multiple jobs.

Horizontal / primaryWeb, presentation, social lockup
Stacked GlassFlow lockup
StackedCentered / square
SymbolApp / avatar / favicon
White GlassFlow lockup on black
White / darkReverse applications
Black GlassFlow lockup on white
Black / lightSingle-color production

Digital applications

From app icon to 16-pixel favicon.

The symbol carries recognition where the full name cannot fit. The 16- and 32-pixel examples below are displayed at their actual CSS size.

GlassFlow app icon at 1024 pixels, Flow Blue symbol on Tempered Blue
App icon / 1024
Apple touch icon at 180 pixels
Apple touch / 180
Favicon at 32 pixels
Favicon / 32
Favicon at 16 pixels
Favicon / 16

Same geometry and colors, different job. The library has dedicated app, Apple touch, PWA, and favicon files.

Current applications

The identity is already public.

The website and product UI have not caught up yet. The new mark is already on the GlassFlow social profiles. These are live captures, not mockups.

GlassFlow Instagram profile using the new symbol and bioEnlarge capture
Instagram
GlassFlow X profile with the stacked lockup in the header and the symbol as the avatarEnlarge capture
X
GlassFlow Reddit profile with the symbol avatar and header lockupEnlarge capture
Reddit

Outcome

A system ready for the product to catch up.

The identity is done. The website and app are still moving over to it. This study is the brand system as it stands, not a finished product redesign.

Identity complete Product rollout in progress

Daniel Anderson / Brand identity designer